profile

Find Your Fizz

Hey there! I’m a—retired exec, midlife cheerleader, and your go-to guide for finding your fizz after 40. I dish out weekly inspo, laughs, and career clarity tips to help you shake off burnout and strut into your next chapter like it’s your runway. 💃✨ Subscribe and let’s make your second act your best one yet!

Graphic in soft teal, yellow, and navy tones with the headline “Changes that make you rethink everything…” followed by three life transitions: career reinvention, starting over after divorce, and facing retirement. Each section includes reflective prompts
Featured Post

💛 You know more than you think—now

Hello Reader, She paused mid-sentence and said,“I think I’m overthinking this… but I don’t know what else to do.” Not dramatic.Not emotional. Just… stuck. And honestly? That’s the part no one talks about enough. Not the big breakdowns.Not the bold reinventions. But that quiet space where you know something needs to change…and you keep circling it instead of moving. Here’s what I shared with her and what I want you to see too: Authority doesn’t come from a title.It comes from the evidence...

Toddler girl crouching on a sidewalk, closely examining the wheel of a purple bicycle with curiosity and focus.

Hello Reader, This isn’t the email I had planned to write this week. But life doesn’t always follow the plan… does it? Lately, I’ve been walking through a season of both deep loss and unexpected change. Losing both of my parents in such a short time…That kind of loss shifts you in ways that are hard to put into words. It has a way of stripping things down to what really matters. At the same time, my business has been moving, growing, stretching—and yes, experiencing its own ups and downs....

A square graphic with a soft, textured light blue background. Bold text at the top reads “EASTER TIP.” Below, playful text says: “If you need to sneak off to the car for ‘me time,’ you’re still winning at adulthood.” A small orange car illustration with s

Hello Reader, Let’s be honest… Easter isn’t always just soft music, pastel dresses, and perfectly arranged brunch tables. Sometimes it’s:🥚 Eating chocolate before 9am (no judgment)🥚 Wondering how there is STILL Easter grass everywhere🥚 Smiling sweetly while thinking, “I need a nap… and maybe a life reset.” Sound familiar? 😄 Here’s your gentle, real-life Easter reminder: You don’t need a full glow-up.You don’t need a 10-step plan.You don’t even need to “have it all together” by Monday. You...

Andrea Bjorkman blog graphic reading “Permission to Pivot – Still Writing the Story Part 4” about midlife reinvention and career change for women 40+.

Hello Reader, Many women reach midlife and begin to notice something: What once felt right… no longer fits. Not in a dramatic way. But in a quiet, persistent one. This week’s blog explores why that feeling isn’t something to ignore—and why midlife may be the perfect time to pivot. 👉 Read Permission to Pivot For many of us, the hesitation isn’t about what we want. It’s about what we’ve been taught. Stay consistent.Don’t change direction.Stick with what you chose. But growth doesn’t always look...

Andrea Bjorkman blog graphic reading “The Voice Within Isn’t Wrong – Still Writing the Story Part 3” for a Women’s History Month series about midlife clarity for women 40+.

Hello Reader, Many women reach midlife and start asking a quiet but powerful question: Is this still the path I want? This week’s blog explores why that inner voice often becomes clearer in midlife—and what happens when women finally start listening. 👉 Read the article: The Voice Within Isn’t Wrong For many of us, that voice has been there for years. But somewhere along the way we learned to override it. Be practical.Be responsible.Don’t rock the boat. Midlife has a way of changing that....

A blonde woman 40+ “Midlife Is Not the Epilogue – Still Writing the Story Series Part 2” for a Women’s History Month article about midlife reinvention.

Hello Reader, There’s a quiet myth many women absorb about midlife. That by now, we should simply maintain what we’ve built. Keep going.Stay steady.Don’t rock the boat. But what if midlife isn’t maintenance mode at all? What if it’s the moment many women finally have the experience, clarity, and courage to choose differently? Career paths shift.Priorities evolve.The definition of success changes. And that’s not a crisis. It’s refinement. This week’s article in the Still Writing the Story...

A woman 40+ smiling thoughtfully with text overlay “Midlife Is Not the Epilogue” for the Still Writing the Story Women’s History Month series.

Hello Reader, Women’s History Month usually looks backward. This month, I want us to look inward. Because women’s history isn’t finished.And neither are you. Over the next four weeks, I’m sharing a series called: Still Writing the Story We’re talking about: • what we inherited • what we’ve outgrown • the career we’re questioning • the identity that no longer fits • and the version of success that actually feels aligned now Here’s the first piece: 👉 What the Women Before Us Knew—and What We’re...

Woman and young girl sitting together on a couch laughing, with text overlay reading “More laughter. More memories. More fizz. Find Your Fizz.”

Hello Reader, After my last email, so many of you replied with things that make you laugh — and I have to tell you, reading them genuinely lifted my week. Here are a few favorites from the “Laughter List” (shared anonymously): • Spending time with my Aussie, my loyal companion, always brings a moment or two of giggles with his antics."• “Group texts with my sisters.”• “Old SNL clips on YouTube.”• “My husband trying to fix things without instructions. (Not that he would read them if he had...

Black-and-white image of Lucy and Ethel in a factory kitchen standing beside a convey

Hello friend, Life has felt heavy lately. Losing both of my parents in such a short time has changed me in ways I’m still figuring out… and the noise in the world right now doesn’t exactly help. So I’m writing this email as a reminder — for you and for me. When things feel overwhelming, humor isn’t avoidance. It’s survival. I realized this week that one of my oldest coping strategies — laughing with my girlfriends — is something I haven’t made enough space for lately. Not polite laughter —...

Hello Reader, Lately, I’ve been sitting with this question:What still matters when everything feels fragile? I wrote a short reflection about staying grounded, simplifying, and returning to what truly matters during uncertain seasons. 👉 Read it here. If you’d like my Grounding Guide, just reply to this email with the word “GROUND” and I’ll send it to you. 🌿 Holding you gently, Andrea