Built for him, sold to us


Hello Reader,

A couple of weeks ago I asked you what transition you were in the middle of. Your replies wrecked me in the best way — career pivots, empty nests, aging parents, marriages being rebuilt. And a remarkable number of women wrote some version of the same sentence:

"Honestly? It's my body. I don't recognize my energy anymore."

I want to sit with that one for a minute, because it's the transition I hear named out loud the least and lived through the most.

Here's something I didn't fully understand until I went looking:

Almost every protocol you've ever been handed — the diet, the workout, the productivity hack, even most of the medical research behind them — was built on studies of men's bodies. Then someone shrank the recommendations a few sizes and sold them back to us.

No wonder it stops working.

We are not smaller men. Our hormones don't run on a 24-hour clock — they run on a 28-ish day one, until one day they don't. What our bodies needed at 32 is not what they need at 42 or 52. The thing that worked for our partner, our brother, or even us a decade ago can quietly stop working — and most of us blame ourselves instead of the protocol.

So I've been quietly studying a body of work that was built for women, by a woman, with our actual physiology in mind. It's reshaping how I think about energy, focus, mood, sleep — and the leadership stamina we need for the second half of our careers. I'm getting certified this summer, and I can't wait to bring it to you.

More soon — including who it's for, who it's not for, and how it'll live alongside the coaching work I already do.

For today, just a question:

Has anyone ever explained to you how your body is actually supposed to work — not as a smaller version of a man's, but as yours?

I'd love to know. Hit reply.

Bubbles Up!
Andrea

Find Your Fizz

Former exec. Current coach. Certified Fast Like A Girl metabolic health practitioner. Lifelong believer that the best chapters come after 40. I'm Andrea Bjorkman, cofounder of Find Your Fizz — and every week I send women like you the clarity, inspiration, and real-life tools to reclaim your energy, health, and joy. Because your second chapter isn't just about surviving midlife. It's about sparkling through it. ✨ Subscribe and let's find your fizz together.

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